Clubhaus, the mobile-first food and beverage platform built for golf cart operations, announced it has won the Best in Show award for Business Solutions at the 2026 Golfweek Tech Lab—the industry’s most competitive startup showcase in golf.
The award was presented at Aronimink Golf Club during the PGA Championship, where Clubhaus bested 18 other startups across live demos, video submissions, and on-site preparations judged by a panel of investors, operators, and PGA of America leaders.
Now in its third year, Golfweek Tech Lab is invitation-only and widely recognized as the “Shark Tank” of golf technology. The 2026 panel included representatives from the PGA of America, Comcast, Old Tom Capital, KB Partners, Under Armour Innovation, Golf Genius Software, and Golfballs.com. Final results incorporated votes from attendees — course operators, resort GMs, technology buyers, and venture funds actively investing in golf.
“When this group votes for your product, they’re not giving you a trophy—they’re telling you they’d buy it, invest in it, or recommend it to someone they trust,” says Michael Addison, Co-Founder & CEO of Clubhaus. “That validation, from the people who understand both the business and the technology, means everything to us.”
Business Solutions category
The Business Solutions category that Clubhaus competed in was designed for technology that solves real operational problems for the people running courses. The platform combines on-demand mobile ordering with GPS-based routing to eliminate the core inefficiencies that define golf course food and beverage today: the wandering cart, the missed moment of purchase intent, and the revenue left on the fairway.
Key capabilities include:
- On-demand mobile ordering tied to GPS location, so golfers order from wherever they’re standing
- Summon, a feature that routes the beverage cart directly to a golfer’s location rather than relying on a driver’s best guess
- Batches routing that lets a single runner cover more ground with fewer miles traveled
- Real-time analytics identifying which holes are generating repeat orders and which are dead zones
Judges Kris Hart of the PGA of America and Matt Tamburro of Old Tom Capital were among those who evaluated Clubhaus in the final round. Their endorsement represents the kind of third-party validation — from buyers, operators, and investors who understand the market — that Clubhaus says is driving growing operator adoption of its platform.
