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Crystal Light’s Bag-in-Box Reduces Waste, Energy Use

By Brandi Shaffer | February 13, 2014

Foodservice operators are increasingly looking for ways to further their energy efficiency, turning to sustainable opportunities for both front-of-house and back-of-house operations. Crystal Light Liquid Concentrate Bag-in-Box format can easily reduce waste and energy usage.

Crystal Light Bag-in-Box equipment is both easy to use and eco-friendly. No electricity is needed to dispense Crystal Light. The dispensers simply need to be hooked up to a water line before they’re ready, and take up minimal space on the counter. The compressed packaging is designed to be sustainable, reducing the amount of materials disposed at landfills as well the use of single-serve and ready-to-drink bottles in favor of reusable glasses. One Crystal Light Bag-in-Box pouch produces 1,984 finished ounces—more than 99 20-oz bottles of water

As operators are starting to encourage greener choices in all areas of their operation, Crystal Light Bag-in-Box can help reduce carbon footprint as well. The high ratio liquid concentrate packaging reduces shipping and energy outflows by occupying less space and eliminating the need to ship water.

In addition to being a sustainable choice, Crystal Light Bag-in-Box can help operators grow their total machine-dispensed cold beverage dollar sales. A recent study of over 50 operations showed that adding Crystal Light Bag-In-Box to their lineup increased total machine-dispensed cold beverage sales by 9%. Non-carbonated, sugar-free beverage sales grew 1000% for these same operations studied.

Compact packaging and no electricity needed make Crystal Light Bag-in-Box an eco-friendly and energy efficient choice. With 90% aided brand awareness, Crystal Light is the #1 selling sugar-free drink mix with a wide variety of on trend flavors and only 5 calories per serving. Crystal Light Bag-in-Box is available in six flavors including Raspberry Ice, Cherry Antioxidant, Wild Strawberry Energy, Lemonade, Iced Tea with Lemon and Peach Tea.

For more information on Kraft Foodservice, visit kraftfoodservice.com.

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