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From Bean to Brand: Devin Cowan to Demo The Evolution of Chocolate at Chef to Chef 2025

The Polo Club's Executive Pastry Chef and Chocolatier will divulge his keys to building a pastry program that captivates and engages members.

By Isabelle Gustafson, Senior Editor, Club + Resort Chef | December 4, 2024

Explore the intersection of culinary artistry and brand innovation at the 2025 Chef to Chef Conference, March 23-25 in Baltimore. In this session, led by Executive Pastry Chef and Chocolatier Devin Cowan of The Polo Club of Boca Raton, Cowan will guide you through the intricate techniques of tempering, molding, and crafting gourmet chocolate creations while sharing insights on how he’s developed dynamic pastry and chocolate programs that have redefined member experiences.

“I hope that attendees will walk away with the knowledge that pastry and pastry chefs can have a major impact on a company’s image and success,” says Cowan. “But to build a successful pastry/chocolate brand, it needs support from all departments. I also hope that attendees learn a new technique or two in the chocolate space.”

Learn how Cowan created a unique brand identity for Polo Patisserie, combining clever product launches, seasonal specials, and farm-to-table practices that feature house-grown ingredients like organic honey. Discover how to infuse creativity into your club’s pastry offerings and build programs that captivate and engage members with exclusivity and excitement.

“I believe events like Chef to Chef are super important because, honestly, no one can relate to both our wins and losses, or even our day-to-days like another chef,” says Cowan. “I think it’s beautiful to hear everyone’s perspectives and goals for themselves and their departments. There is something inspiring in each of us.”

In 2025, the Chef to Chef Conference heads to Baltimore, March 23-25. The 2025 agenda includes culinary demonstrations and education sessions by many of the industry’s best and brightest culinary leaders, plus networking and social events.

“At the Chef to Chef Conference, I’m most looking forward to connecting with and meeting many of the other leaders of our industry,” says Cowan. “So many connect via social media platforms, but to finally shake a hand of these wonderful people will be the highlight of my time.”

About The Author

Isabelle Gustafson, Senior Editor, Club + Resort Chef

Isabelle Gustafson is the Senior Editor for Club + Resort Chef, which offers ideas, strategies and recipes for chefs and other professionals in the club and resort segment of culinary. Alongside Editorial Director Joanna DeChellis and the broader WTWH Media team, Isabelle works directly on C+RC’s digital and print media operations, as well as the Club + Resort Chef Association, PlateCraft, and the Chef to Chef Conference.

Isabelle holds a Bachelor of Journalism from the Missouri School of Journalism with a Certificate in Multicultural Studies. She studied in Spain, received her TEFL Certification in Peru and taught English in South Korea. In addition to writing and editing several award-winning pieces, in 2023, she was granted the American Society of Business Press Editors’ (ASBPE) Young Leader Scholarship. You can connect with Isabelle via LinkedIn at linkedin.com/in/isabellegustafson or email: [email protected].

Related Articles Read More >

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2026 Chef to Chef Conference Materials

PlateCraft

https://youtu.be/2FMew_1aY9A

Chef to Chef Conference

https://youtu.be/aOZc9QDWWWk

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Search Club + Resort Chef

  • Home
  • Profiles
  • F+B
    • Culinary
    • Banquets
    • Pastry
    • Beverage
    • Recipes
  • Certification
  • 40 Under 40
    • Class of 2026
    • Class of 2025
    • Class of 2024
    • Order: Commemorative Plaque
  • Films
    • Watch: Inside Ocean Reef
    • Watch: All Ships Rise
  • Resources
    • Reports + Playbooks
      • Make Yourself Hirable: A Playbook
      • Salary Survey Data
      • Grand Gatherings: The Banquet Cookbook
      • 2025: Hottest Food Trends
    • Master Class
    • C+R Talks
    • C+RC Association
    • Digital Issues
    • Submit Industry News
  • Chef to Chef
    • Register for Chef to Chef
    • Chef of the Year
    • Chef to Chef On Demand
  • Hall of Fame
  • Advertise
  • Subscribe