Executive Chef Andrew Ladd wanted something that felt unique to Hampshire Country Club (Mamaroneck, NY). He partnered with Jones Beach Brewery to create a custom beer that reflects the club’s personality and gives members something they can enjoy and share. The two styles—a bold IPA and a crisp Pilsner—are served in 16-ounce cans featuring a golf scorecard design that ties the experience back to the course. The response has been enthusiastic, with members embracing the beer as part of the club’s culture.
Club + Resort Chef (C+RC): What sparked the idea to partner with a craft brewery?
Andrew Ladd (AL): We wanted to create something unique to our club, something members could take pride in. A custom beer felt like the perfect way to blend local flavor with club culture. We launched the program in the summer of 2024.
C+RC: How did you choose which brewery to work with, and what was the collaboration process like?
AL: I’ve lived on Long Island my whole life, so even though Hampshire is in Westchester, I chose Jones Beach Brewery to give it a coastal vibe. We wanted a partner with a strong local following and shared values around quality and creativity. Once we connected, the process was hands-on—tasting sessions, naming, label design. They were with us every step of the way.
C+RC: Why did you go with an IPA and a Pilsner?
AL: We wanted two distinct styles to appeal to different palates. The IPA is bold and hoppy. The Pilsner is crisp, approachable, and perfect for a day on the course or by the pool. Funny enough, I thought the IPA would be too strong for the course, but it’s actually become the favorite among golfers.
C+RC: What’s the story behind the golf scorecard on the label, and how have members responded?
AL: We thought it would be a fun way to tie the beer back to the course. Members love it. It sparks conversation and even some debate about how best to play that hole.
C+RC: How has this elevated the member experience?
AL: Members love introducing it to guests or gifting it to friends. It’s a small touch, but one that creates memorable moments and deepens their connection to the club.
C+RC: What were the startup costs, and how did you budget for it?
AL: We were lucky. The brewery worked with us to keep costs low. Outside of taking on some inventory, there were very few expenses.
C+RC: How are you handling production, pricing, and inventory?
AL: We set a manageable run size with the brewery to keep things fresh. Pricing is aligned with other premium beers we serve. We monitor sales closely so we can reorder as needed without overstocking. Also, our beer comes in 16 oz cans, not 12 oz, and we don’t offer bottles at this time.
C+RC: What advice would you give another club considering a custom beer?
AL: Start with what makes your club special, and find a brewery that gets it. Involve your members in the process. Let them taste and give feedback. That builds excitement and helps make the final product feel authentic.
