If current trends continue, soft drink volumes could decline 15-20% by 2020. As carbonated soft drinks sales continue to decline, many operators are seeking new opportunities to increase beverage profits while providing patrons with the refreshing drinks they want.

Restaurants served up five percent fewer sodas in the 12 months ending with February 2013. Customers have instead turned to non-carbonated drinks like specialty coffees, up 6 percent, and tap water, up 4 percent. That 4 percent increase in tap water drinkers spells profit loss for foodservice operators. A profitable option for combating this trend is serving CRYSTAL LIGHT, the #1-selling non-carbonated sugar-free drink mix. With a wide variety of on-trend flavors and only 5 calories per serving, customers get the refreshment they demand and operators appreciate the convenience and efficiency of the bag-in-box format.

With 90% aided brand awareness, CRYSTAL LIGHT Bag-in-Box can easily help operators regain their cold beverage sales. In fact, a recent study conducted with more than 50 operations showed that adding CRYSTAL LIGHT Bag-In-Box to their lineup increased total machine-dispensed cold beverage sales by 9%.  Plus, compact packaging and no electricity needed make it an eco-friendly and energy-efficient choice.

Available in seven refreshing flavors including Raspberry Ice, Cherry Antioxidant, Wild Strawberry Energy, Lemonade, Fruit Punch, Iced Tea with Lemon and Peach Tea, CRYSTAL LIGHT Bag-in-Box is sure to appeal to customers seeking a flavorful, cold beverage and operators looking to boost their bottom line.