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Kraft Unveils Simple Signatures Premium Macaroni & Cheese

By Brandi Shaffer | June 17, 2014

Kraft Foodservice’s latest offering is “made-from-scratch-quality,” using real white cheddar cheese.

Macaroni and cheese is the fastest-growing side dish, up 37% since 2009, as well as the second fastest-growing comfort food, up 20% since 2009. With KRAFT Simple Signatures Premium Macaroni & Cheese Dinner, operators can stay on-trend and meet the need for a delicious dish that consumers demand.

Operators will love the ease and convenience of new KRAFT Simple Signatures Premium Macaroni & Cheese.  The product comes in a 7-oz., single-serve, frozen pouch designed for simple microwave heating and portion control.  Operators can count on the Simple Signatures standard to deliver consistent quality, delicious, rich taste and perfectly cooked noodles every time.

Sauce made from real white cheddar, paired with twisted elbow macaroni, instantly delivers a comforting childhood favorite with a grown-up taste.  With KRAFT Simple Signatures Premium Macaroni & Cheese, operators can quickly serve as is, or add a few simple ingredients to transform into a signature dish. For example, top with breadcrumbs for added texture, a pinch of red pepper for heat or sprinkle in sea salt and parsley for a special touch.

With scratch-made taste and texture so good, your customers will think you made it yourself. For a limited time, KRAFT will be offering a special promotion where operators can get a FREE case of KRAFT Simple Signatures Premium Macaroni & Cheese for every case purchased, a savings of up to $100.

For more information, contact your Kraft representative or visit kraftfoodservice.com.

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