McCormick & Company, Incorporated is kicking off a yearlong 125th anniversary celebration by launching its “Flavor of Together” campaign. McCormick’s overall goal of this initiative is to unite people around the world as they share 1.25 million stories about the special roles food and flavor play in our lives.
“Flavor has the power to bring us together across continents and cultures,” said Alan D. Wilson, Chairman, President and CEO of McCormick. “Most people know McCormick as an essential part of their spice rack, but McCormick’s flavor innovation and leadership go well beyond our heritage in spices. In fact, millions of people around the world enjoy food flavored by McCormick every day.”
McCormick For Chefs®, McCormick’s Food Away From Home division, is helping to celebrate 125 years of leading flavor innovation by asking culinary professionals from all corners of the globe to share their flavor stories (#M4CFlavorStory). For every story shared on any of McCormick’s brand websites or social channels, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need.
“This campaign will inspire professional chefs and consumers from around the world to share their passion for flavor, all while benefiting a good cause,” said, Megan Ford, Vice President of Sales and Marketing, US Industrial Group, McCormick & Company.
The McCormick® Flavor Forecast® 2014: 125th Anniversary Edition reveals five flavor insights including: Chilies Obsession, Modern Masala, Clever Compact Cooking, Mexican World Tour and Charmed by Brazil. McCormick will bring the Flavor Forecast insights to life through monthly online video content and a steady stream of world-view stories found at FlavorofTogether.com.
For more information on this year’s Flavor Forecast, including detailed descriptions of each insight, on-trend recipes, imagery and more, please visit www.McCormickForChefs.com/FlavorForecast.