RATIONAL USA announced an expanded partnership with Alliance Foodservice Equipment. Alliance Foodservice Equipment, which already represents RATIONAL in MAFSI Region 6 (Michigan, Indiana), will begin representing RATIONAL in MAFSI Region 7 (Ohio, Kentucky, West Virginia, Western Pennsylvania).
“We are pleased to be able to grow our partnership with Alliance,” says Ryan Elsen, Vice President of Street Sales for RATIONAL USA. “Their strong presence in MAFSI Regions 6 and 7 provides significant opportunities for us as we continue our expansion in the U.S. market.”
Alliance Foodservice Equipment recently formed out of a merger of Premier Foodservice Solutions and Dick Stanley & Associates. Premier, which represented RATIONAL in MAFSI Region 6 prior to the merger, recently received recognition from RATIONAL as a member of its Club of Champions for the 2024 fiscal year.
The change in representation takes effect on July 7, 2025. Prior to the change, SESCO represented RATIONAL USA in the region.
“RATIONAL is grateful for our relationship with the SESCO organization,” says Elsen. “We thank SESCO and their team members for the partnership support we have received from them over the years.”
About RATIONAL
The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 2,600 people worldwide. RATIONAL is listed on the Prime Standard of the German Stock Exchange and is included in the SDAX.
To learn more about RATIONAL products and services, attend a RATIONAL Live event to see how we help commercial kitchen operators do more with less space, waste, energy, cost, and stress.
