Between salaried, hourly, part-time, and seasonal employees, a club chef needs several different strategies and resources to attract top talent.
Finding top-notch talent for a country club is a continuous process that requires precision and planning. It is about having well-thought-out recruitment strategies that will bring in quality hires. Hiring the right talent will help a club grow, but finding qualified talent is among recruitment’s biggest challenges.
Here are 5 effective recruitment strategies to attract top talent:
- Create a candidate persona
When posting open jobs, clubs want the best possible candidates to immediately notice the openings being advertised. First, a club has to define who its ideal candidate is by using research, data, and facts to create a candidate persona. A candidate persona is a fictitious profile that represents an ideal candidate for a specific role. It includes characteristics, skills, qualifications, educational background, interests, and more. When a club knows exactly what they are looking for in a future employee, it can tailor its recruiting strategies toward attracting the right people.
- Launch an employee referral program
Employees can be a great source for quality referrals. And an employee referral program can be an effective recruitment strategy. An employee referral program is a structured program in which employers ask their employees to recommend suitable candidates for open positions. Since employees know the types of candidates needed better than other sources, employee referrals make a better match right from the get-go. This means a lower turnover rate, reduced recruiting costs, faster time to hire, and better workforce planning, among other benefits.
- Improve your employer brand
A club’s reputation is its brand and is shaped by things like a club’s logo, typography, packaging, value proposition, customer service, and the quality of products or services. However, a club’s employer brand is its reputation or popularity among current, past, and future employees and it represents how the market perceives a club as an employer. In today’s highly competitive job market, having a positive employer brand is a top way to dominate the hiring process.
- Leverage social recruiting
Many companies rely on social media sites, job boards, online forums, and blogs to recruit candidates. For members, potential members, employees, and future candidates, a club should be actively involved across all social media platforms with posting and responding. Everything a club posts should directly or indirectly highlight what the club stands for. Besides posting any available job openings, a club should also give potential employees a snapshot into what it feels like to work for the club through their social media.
- Embrace recruitment automation
Recruitment automation is a human capital management strategy that uses technologies such as machine learning, artificial intelligence, and predictive analytics to automate recruiting processes a company would otherwise execute manually. Using recruitment automation reduces the cost per hire, accelerates time to fill, boosts recruiter productivity, and improves the overall quality and effectiveness of a company’s workforce. Recruitment automation helps companies achieve optimum hiring results within a limited amount of time while using as few resources as possible.
With these top recruitment strategies, a club will have a better chance of attracting and hiring top talent for many different roles throughout the operation.