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Saladshots Launches Kickstarter Campaign

By Brandi Shaffer | May 20, 2014

The makers of portable, natural salad dressings launched the campaign with a goal of reaching $25,000 in funding for uniquely flavored dressings, such as Rose Petal, Chocolate Chip, and Mac n’ Cheese.

Saladshots, makers of portable, one-of-a-kind natural salad dressings, today announced the launch of a Kickstarter campaign as part of its efforts to transform the salad industry.  With the funds raised, Saladshots will take a giant step towards elevating the category with uniquely flavored, on-the-go natural dressings made with the highest quality ingredients that are a mix of low fat, low calorie, low sodium, gluten free, and rich in antioxidants. The Saladshots Kickstarter campaign has a funding goal of $25,000 and can be viewed at: https://www.kickstarter.com/projects/984793681/saladshots-re-inventing-salad-dressing

Unique flavors such as “Rose Petal,” “Chocolate Chip,” “Mac n’ Cheese,” “Pomegranate” and “PB&J,” as well as traditional flavors such as “Honey Mustard” and “Feel Good Ranch,” are made with high-quality ingredients and cut down on the amount of fat, sodium and processed sugar (Saladshots uses agave nectar as a natural alternative) found in most dressings on the market today.  What’s more, Saladshots incorporates the latest natural food technology to reduce the oil and fat content of the dressings without losing taste or luxurious texture.  Equally, and in order to reduce its eco-footprint, all Saladshots dressings come in eco-friendly and BPA-free foil on-the-go pouches that are sleek, lightweight and multi-functional.

“Much in the same way Ben & Jerry’s rejuvenated ice cream by adding cookie dough as an ingredient and Chobani added ‘Greek’ to the yogurt category, Saladshots’ delicious premium on-the-go dressings are a refreshing, healthy, and functional alternative to current options on the market today,” said Adam Rubin, founder of Saladshots.  “Eating healthy has always been about sacrifice for many.  We switched the paradigm and are making it fun and exciting to eat a healthy meal, such as a good salad or some veggies, with dynamic dressings you can take anywhere.  This isn’t just about selling dressings…it’s about bringing fun and healthy eating to as many as possible.”

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