Mocktails have come a long way from Shirley Temples and virgin piña coladas, and as the demand for alcohol-free options continues to rise, clubs are giving these selections just as much thought as their regular cocktail menu.
Mocktails are non-alcoholic mixed drinks meant to replicate the presentation and complexity of craft cocktails, without the alcohol. Whether members dislike the taste, don’t drink for personal reasons or just want to avoid the extra calories and carbohydrates, these non-drinkers shouldn’t be excluded from having a delicious beverage.
With many seeking out alternatives to alcohol, unique non-alcoholic options are popping up everywhere and creating another option for those who may want a drink but not alcohol. In the past, alcohol-free options were pretty much limited to seltzer, soda or juice. As mocktails are becoming increasingly popular, better-quality products such as zero-proof spirits are flooding the market to help clubs better serve this demand.
Mocktails can now be made with a non-alcoholic spirit alternative that can achieve the flavor and complexity of a cocktail without alcohol. The absence of alcohol forces bartenders and mixologists to get creative with their ingredients, utilizing a combination of unique herbs, salts and spices to provide a similar sensation to drinking a cocktail.
Staying ahead of the curve and offering mocktails that are still fun can help clubs attract more members while also increasing revenue. Rather than an inexpensive soda or water, members might be willing to pay more for a well-made mocktail if they feel they’re getting their money’s worth. By offering mocktails, clubs are allowing members to feel like they’re fully taking part in the night out with everyone else in their party. Providing alcohol-free options increases the likelihood of members returning by creating a more inclusive environment.
Expertly-crafted mocktails are a perfect way to keep from excluding people in a group full of drinkers. It’s important for a club to have a quality range available when members are looking for a non-alcoholic option. Mocktails allow clubs to offer variety, visual appeal, health-driven options, and trending drinks that can enhance the dining experience.