As the changes brought by the pandemic continue to influence people’s mindsets, more drinkers are looking for balance in their consumption habits. There has been a growing respect for non-alcoholic beverages, and clubs are thinking about these selections with just as much thought as their regular cocktail menu. Zero-proof beverages are becoming increasingly popular and with better-quality products flooding the market, clubs are able to better serve this demand.
Zero-proof indicates a beverage with no alcohol involved. In the past, ready-to-drink zero-proof options were pretty much limited to seltzer, soda or juice. Instead of these bases, zero-proof drink involves a non-alcoholic spirit alternative, which can achieve the flavor and complexity of a cocktail without alcohol. While zero-proof beverages could mean any kind of non-alcoholic beverage, this new trend is focused on creating drinks that mimic certain qualities of alcoholic beverages, but without the actual alcoholic content.
The alcohol consumption habits and drinking preferences of consumers are changing. Consumers are becoming more mindful of their drinking and cutting back on their alcohol consumption by replacing it with drinks that do more for their overall health and wellness. Zero-proof beverages offer a similar taste to their traditional counterparts without the negative effects. These drinks are ideal for health-conscious guests as well as those who are looking to reduce their alcohol intake or cut it out of their diet entirely without having a drastic lifestyle change.
While movements such as Dry January or Sober October might have planted the initial seeds for zero-proof beverages, abstinence isn’t the only reason for their popularity. With many seeking out alternatives to alcohol, unique non-alcoholic options are popping up everywhere and creating another option for those who may want a drink but not alcohol. It’s important for a club to have a quality range available when members are looking for a non-alcoholic option. Zero-proof beverages allow clubs to offer variety, visual appeal, health-driven options and trending drinks that can enhance the dining experience.
