A hitchhiker rack and cooler door rack is available to help suggest sales of the liquid water enhancer for added profit occasions (40% of MiO buyers also buy bottled waters).

As summer winds down and the popular fall golf and recreation season begins, Kraft Foodservice is helping customers continue to beat the heat and stay hydrated with free MiO merchandising racks, to help boost bottled water sales with MiO, the leading liquid water enhancer.

With two options available, branded merchandising racks make it easy to present eye-catching mini MiO bottles and entice customers to add on to their bottled water purchases. MiO can help to create new profit occasions, because 40% of MiO buyers also buy bottled water.

Offering the ability to sell two appealing MiO flavors using the same display, the hitchhiker rack easily hangs from a shelf or rests on a countertop, and comes with a graphic header and channel graphics. The cooler door rack is mounted with provided suction cups, to help catch the eye of consumers as they purchase chilled bottled water.

Portable and pocket-sized for today’s busy lifestyles, MiO allows customers to personalize their drinks with just the right amount of flavor, for water just the way they like it. Available in Original, Fit and Energy versions in a variety of on-trend flavors, MiO brings a blast of flavor to plain water without adding calories, carbs or sugar. MiO especially appeals to the millennial generation, as it provides the opportunity to customize water along with the portability and convenience of delicious on-the-go hydration.

To order the free racks and download a rebate for up to $250 off a purchase of MiO, Crystal Light and Kool-Aid liquid water enhancers, visit Kraftfoodservice.com/WaterEnhancers.