RATIONAL USA announces several promotions to its sales teams.

Bill Roller has been promoted to Sales Director, South (effective Oct. 1, 2023). Roller previously served as Regional Sales Manager in for Nebraska, Kansas, Iowa, Missouri, Southern Illinois.

Jon Bero has been promoted to Sales Director, West (effective Oct. 1, 2023). Bero previously served as Regional Sales Manager for Washington, Oregon, Idaho, Montana, Alaska, and Hawaii.

“We’re very proud to have the opportunity to promote them to the Sales Director position at RATIONAL, where they will continue to make a positive impact on the markets they serve,” notes Ryan Elsen, RATIONAL USA Vice President of Street Sales. “Bill and Jon have always demonstrated a desire to provide solutions to the challenges that our customers are faced with on a day-to-day basis. We have extreme confidence in their abilities to satisfy customers’ needs at the highest of levels, while coaching and developing the next generation of RATIONAL leaders.”

About RATIONAL

The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 2,300 people worldwide. RATIONAL is listed on the Prime Standard of the German Stock Exchange and is included in the SDAX.

To learn more about RATIONAL products and services, attend a RATIONAL Live event to see how we help commercial kitchen operators do more with less space, waste, energy, cost, and stress.