IN Food Marketing & Design, an ad agency specializing in the foodservice industry, announced the hot trends their team predicts will impact foodservice this coming year. Every person shared insights ranging from flavor trends to customer experiences to well-being and more.
Trends for 2024 include:
Get your soup on
Stew, bisque, chowder… no matter what you call it, soups are the perfect carrier for so many food and flavor trends. They can be big, bold and bursting with the latest tastes from around the world, or they can be refined, upscale and nuanced to showcase the artistry of the chef. Plus, soups can always be crafted using ingredients on the brink of expiration—especially important with rising food costs. With the limitless possibilities of soups and the always evolving consumer palate, I think we’re all going to be getting our soup on more in 2024 than in any year before.
Mocktail madness: zero-proof cocktails
With an increase in mindfulness for overall health, wellness, health-conscious meals, consumers are extending this sentiment to their beverage choices. The NA beverage industry has already seen a significant increase in popularity with the rising health-focus and trends like Dry January. People still love the social aspect of bars, breweries, and restaurants, so I expect the demand will only increase as the stigma behind non-alcoholic drinks fades and more exciting options pop up for no- or low-alcohol drinks.
A craving for nostalgia
With all the negativity in the news today with the economy, world tensions, and an upcoming election, I believe there will be an increased desire for nostalgic menu favorites, or “newstalgia”, a twist on a favorite from the past. Even cocktails are borrowing from years ago with a resurgence of the classics like Brandy Alexanders and Pink Squirrels.
Sustainable seas & beyond: the rise of plant-based seafood and food waste fare
As we sail into 2024, the culinary horizon is being reshaped by innovation and environmental awareness. We should see a growing plant-based seafood market and an overall shift in plant-based cuisine as a whole with the resurgence of whole ingredients like mushrooms taking center stage in our burgers and bowls. We can also expect to see a focus on food made from waste, adding both an economical and eco-friendly twist to our meals. Overall, there’s a growing consumer preference for sustainable, health-conscious options, so it’s likely the food industry will continue to innovate in ways that please both the palate and the planet in the new year.
The full article can be found here, and viewers are encouraged to leave their own comments regarding their predictions for 2024.
IN Food Marketing & Design brings over 28 years of B2B and B2C food marketing expertise. Their client list includes General Mills Foodservice, Ruiz Foodservice, Pizzey Ingredients, and nutpods.